It is not a toy assembled by a kid. It is a zig-zag puzzle aimed at high lever puzzle solvers only.You and I can't untangle it.
This is named as Zig Zag Knot Puzzle. It requires 37 careful moves to slide the pieces apart.
What if you can't solve it?
Simply refer the step-by-step guide man. It comes with puzzle.
Cost? It is just 1 cent less than $10 at Think Geek.