Fat loss for idiots.

No, I don't such harsh words; I am just reproducing the title that caught my attention. Why the writer has used such a title is no big thing-to attract the attention of the readers. And it has worked and we are the proof.

I heard that this particular weight loss product has sold more than any other weight loss products in the Internet. The conversion ratio is quite high for this product.

The web site is also designed and presented differently. The copy write is obviously effective-"Lose 9 lbs in 11 days", "I am a certified idiot" etc.

I know weight loss products is the most searched term in the Internet daily and the U.S. residents rank at the top of the number of over weight people in the world.

Get the inside scoop on dieting.. (again another well written headline)